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The 4 Dog Defense: Bank PR at its most pernicious

Great blog post by Neil Garfield on the lame defenses offered by big corporations and the big banks in particular.

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see http://dsnews.com/news/08-03-2015/goldman-sachs-agrees-to-270-million-rmbs-settlement-with-pension-funds

While watching a show on TV called “the Human Experiment” I was reminded about the four dog defense that was created in the 1950’s as growing awareness about the significant damage to health and early deaths were being tied to Tobacco. Shortly afterwards the four dog defense was adopted by the Chemical Industry and by others dealing with “crisis management.” But it has been in use for the last 10 years as the primary playbook of Wall Street. The only thing I would add is that there might be a fifth dog — “OK we…

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